• Launched and positioned Matrix - Results: Matrix monthly response grew to 400%.
  
• Ran Guerilla workshops for Sara Lee (Radox). Concepts being used world-wide.
  
• Ran Guerilla workshops for Super Mart.
  
• Since our involvement with DataPro 8 years ago, the company has grown and evolved from a R30 million turnover company to Vox Telecom a R2.5 billion company.
  
• Developed sub-brands for DataPro (VoxTelecom in 2003 - competitor to Telcom in
  Business to business)
  
• Developed sub-brands Telesure Group (DialDirect).
  
• Launched Cadac packaging in various countries.
  
• Launched Alexander Forbes in 40 countries with The Virtual Agency, Cape Town.
  
• New store concepts for Toys ‘r Us.
  
• Launched name change of ICL to Fujitsu.
• Launched the name change of the DataPro Group to Vox Telecom.
• Redesigned DataPro logo and repositioned them with new strapline and advertising

PERSONAL ACHIEVEMENTS by Mike Rossi prior to Creative Outsource.

• Created Castrol ‘Can of the Best’ - sales up 300% in the first year.
  
• Won Grand Prix for Effective advertising with Castrol. Plus several other effective awards for Gillette, Mamas Pies and more
  
• Created Mnet ‘Animals’ campaign with Mark Fisher.
  
• Won creative awards in all award shows (eg: Loeries, Cannes, D&AD, London International, New York festivals, One Show and others).