MAKE YOUR BRAND CONTAGIOUS WITH A MADE FOR MOBILE PHONE MOVIE.

Get into viral marketing with Mobisodes at grassroots level in South Africa.

HOW TO CREATE CONTAGIOUS ADVERTISING.

A contagious advertising idea is one that so captures the imagination of its target market that they voluntarily send it to their friends and colleagues, thus endorsing it. We've all have friends who want to share a joke with us or help with information. You find it funny or useful and sms it on. When used as a business tool, it's called 'viral marketing' and it's very profitable.

Viral Marketing disrupts the outmoded conventional approach of traditional media and takes the consumer by surprise. You know when TV ads come on and so change channels. You know what a print ad looks like and turn the page. You don't know what a mobisode looks like when sent to your mobile.

The arrival of third-generation (3G) cellular services has made the broadcasting and viewing of video footage a feasible commercial proposition.

WHAT IS THE FORMULA?

Great creativity and the knowledge of how it works will make your mobisode viral, spread and grow because of the customer's relationship with other customers. They become advocates for your brand and your brand becomes part of a social network.

Text SMS's are archaic when compared to mobisodes (Mobile to phone movies). Now you can send an image or even a TV commercial formatted specifically for mobile phones.

DON'T ADVERTISE WHERE ALL YOUR COMPETITORS ADVERTISE.

By and large, traditional marketers are not aware of the impact of mobisodes. And even if they are, they don't recommend it because traditional media planning companies only operate in a traditional way. They don't get remuneration in the form of fees and commissions from contagious mobisodes, so why should they suggest it?

INTERESTING FACTS

• 117 prime time spots needed to reach 80%, as opposed to 3 prime time spots in 1979.
• 90% of people skip commercials (Connected Marketing).
• 18% of TV ads generate a positive return on ROI.
• 14% of people trust advertising.
• 65% of people believe there is too much advertising.

GET INTO CONTAGIOUS ADVERTISING WITH MOBISODES NOW!!

We can create contagious advertising messages (TV commercial, short movie to a print image) that get passed on, peer to peer, increasing brand awareness and or prompting a call to action. The result? Sales!

It costs a tenth of the price of traditional advertising and, each time it is passed on, the value increases.

Imagine sending a contagious TV commercial to 20 000 potentially prime customers every day for a month, who in turn send out your message to all their friends. Imagine this repeated time and time again. Also imagine targeting your audience psychographically. There are rules to stimulating consumers to make your communication viral. We are The Best of Breed in this new area of communication - an area where traditionalists fear to tread.

WHY ARE WE BETTER?

Mike Rossi and Leon Orsmond have been Creative Directors in large multi-national advertising agencies, and currently own their own successful agencies. Winners of awards for EFFECTIVE advertising as well as creative awards worldwide, they are perfectly positioned to mastermind your first mobisode campaign.

WHAT DOES IT COST?

What does the production of a traditional TV commercial cost including cast, music, production and post production? Some of you have paid over a MILLION RAND for one TV commercial.

We make the creative IDEA contagious at a fraction of what your traditional TV campaign cost. For around R200 000 ex vat you get a concept and the production of a TV Commercial formatted for mobile phones - it could also include media online costs. To add greater value THERE'S MORE - you could even flight that commercial on TV locally or anywhere around the world.

INTERESTING FACTS

• 256% increase in TV production costs in the last 10 years.

SEE WHAT WE DID FOR LG.

LG Chocolate launched with a mobisode that went out to over 20,000 mobile phones daily for 6 weeks. On top of that, it was seeded online to well known sites such as Ananzi.com, iafrica.com and media 24 site. Cool hunters were encouraged to download the mobisode and pass it on. At the end of the 6 week period the mobisode had been see by over 4 million people - a first for the South African market. LG Mobile were so impressed with the mobisode that they asked for a 30 second cut-down for television.
http://osmosis.typepad.com/mobisodemavens/

HERE ARE SOME SUCCESSFUL CASE HISTORIES WORLDWIDE.

3G Mobile launches Audi Quatro Sport with Mobisodes.

The Audi Quatro Sport was launched in the UK with a rich media Mobile / Mobisode campaign. Smartphone users are able to view content related to the TT Quatro Sport by just accessing a short code. Viewers take a tour of the entire car using their phone keypads to zoom in on particular features. There are also wallpapers available to download and send on to a friend.

Memorable Movie Moments ( Mobisode Competition )

Sony Ericsson launches the K750i with a camera phone competition. Calling it Memorable Movie Moments , recieving funny submissions . To enter you re - enact your favourite moment , filmed with your camera phone. Send this mobisode to picsatmemorablemoments.com ,prizes were an all expenses paid trip to London & a Sont Ericsson K750i mobile phone.
http://www.memorablemoviemoments.com/

Toyota Yaris launches with Mobisode/Game.

Toyota's " Got Game " launches it's new youth oriented Yaris with a Mobisode Viral Campaign - Video clips that play over high speed mobile phones, using banner ad games allowing multiple players where a cartoonish Yaris fights with Matrix like machinery. In this entire campaign creative media blure the line.
www.toyotanation.com

Mobisode Mavins will keep you posted on Viral Mobisode developments out there should you require our services please call leon orsmond on 072 4009517 0R mike rossi on 083 2604632 south africa.

There are many more examples - just click on the link below.

http://osmosis.typepad.com/mobisodemavens/

CREATIVE OUTSOURCE
Insights & Ideas in communication.
083 260 4632
Fax: 011 880 1522
mike@creativeoutsource.co.za
www.creativeoutsource.co.za